Thickness matters: Business card thickness explained

When it comes to business card thickness there are lots of options. Lots of jargon. But not a lot of clarity. The thickness of the card stock plays a big role in conveying professionalism, durability, and the overall impression you leave with potential clients or partners. At Quinprint, we offer a variety of business card options to suit different needs and preferences. Understanding the distinctions between these options can help you select the perfect card to represent your brand effectively.

Value – Quick Cards:

• Thick card (14pt, coated): These cards are a popular choice for those seeking a balance between affordability and quality. The 14pt thickness provides a substantial feel, while the coated finish adds a layer of protection and a glossy appearance. Ideal for mass distribution, such as at trade shows or large networking events, these cards offer a professional look without breaking the bank. Learn more
• Thick uncoated card (130lb cover, smooth): For a more refined touch, the 130lb uncoated smooth cards offer a thicker and sturdier option compared to thick card (14pt). The uncoated finish provides a tactile, matte feel, which can be ideal for writing personalized notes. This option suits professionals who prefer a classic and elegant presentation, such as consultants or boutique service providers. Learn more
• Standard card (12pt, coated): Slightly thinner than thick card, standard card (12pt, coated) is lightweight yet durable. The coated finish ensures a vibrant display of colors and graphics, making it suitable for creative professionals or businesses that prioritize visual appeal. These cards are easy to carry in bulk, making them convenient for everyday networking. Learn more

Premium options:

• Extra-thick card, high gloss (16pt, coated, with a gloss coating): These cards stand out with their substantial 16pt thickness and an added gloss UV coating that enhances color vibrancy and provides a shiny, reflective surface. The high gloss finish not only attracts attention but also offers increased durability against wear and tear. Ideal for industries like real estate or luxury goods, where making a bold statement is essential.
• Soft touch (about 19pt: extra-thick 16pt card with soft touch lamination, 1.7 mil a side): Combining extra-thick 16pt card with soft touch lamination (1.7 mil a side) gives a card about 19pt thick that exudes sophistication. The soft touch finish provides a velvety feel, leaving a memorable impression on recipients. This premium option is perfect for high-end brands, law firms, or anyone looking to convey elegance and exclusivity. Learn more
• Kraft Card (18pt Kraft Board, Non-White): For an eco-friendly and rustic appeal, the 18pt kraft board offers a thick and sturdy card with a natural brown hue. The non-white background adds a unique charm, suitable for artisanal businesses, organic product companies, or environmentally conscious brands aiming to showcase their commitment to sustainability.

Why thickness matters

The thickness of a business card significantly influences its durability, feel, and the impression it leaves. Thicker cards tend to be more durable, resisting bends and creases, which ensures they remain pristine over time. A substantial card conveys professionalism and attention to detail, suggesting that the cardholder values quality.

Choosing the right business card thickness for your needs

• Thick card (14pt, coated): Suitable for large-scale distribution where cost-effectiveness is key, such as at conventions or expos. These cards are also ideal for startups or businesses operating on a tight budget but still seeking a professional appearance.
• Thick uncoated card (130lb cover, smooth): Ideal for professionals who prefer a classic, elegant look and may want to personalize cards with handwritten notes. Consultants, freelancers, or boutique agencies might find this option aligns with their brand image.
• Standard card (12pt, coated): Great for creative professionals who prioritize vibrant visuals and need a lightweight card for daily networking. Graphic designers, artists, or marketing professionals may benefit from this option.
• Extra-thick card, high gloss (16pt, coated, with a gloss coating): Perfect for industries where making a bold, memorable impression is crucial. Real estate agents, luxury car dealers, or high-end retailers can utilize these cards to reflect the premium nature of their services.
• Soft touch (about 19pt: extra-thick 16pt card with soft touch lamination, 1.7 mil a side): Suited for brands aiming to exude sophistication and exclusivity. Law firms, financial advisors, or luxury brands can benefit from the elegant feel of these cards.
• Kraft Card (18pt Kraft Board, Non-White): Ideal for businesses that emphasize eco-friendliness and a natural aesthetic. Artisanal shops, organic product companies, or sustainable brands can use these cards to reinforce their commitment to the environment.

In conclusion, selecting the appropriate business card thickness is a strategic decision that reflects your brand’s identity and values. At Quinprint.ca, we offer a diverse range of options to cater to various professional needs and preferences. Consider the impression you wish to leave and choose a card that best represents your brand’s image and mission.

Cougar is our premium card stock.